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My Approach to Digital Marketing

I came from AdTech. Someone had to.

Is an AdTech Field Guide to Digital Marketing. Click below an join me as I navigate the wild world of ad tech, one article at a time.

I came from AdTech. Someone had to. On Substack

The AdTech Architect

My core philosophy is simple: build, measure, and scale. I believe in a hands-on approach to innovation, one that turns new ideas into strategic assets. I don't just adapt to the changing digital landscape; I help shape it to deliver exceptional results for brands & clients.

  • I came from AdTech. Someone had to.
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